about Kenda macdonald

Hey there 🙋‍♀️ I’m Kenda.

Do you want happier, more profitable customers?

That's where I come in...

I want to impart the knowledge in my brain to your audience. But not just in any old boring way. In a way that’s going to engage and excite your audience. In a way that will make a lasting impression and actually allow them to implement it in their business. 

I’m a forensic psychology major, and the founder of Automation Ninjas – a marketing automation agency specialising in behavioural marketing automation. An international public speaker, a multi award-winning businesswoman, a doting cat mom, and the author of Hack The Buyer Brain. I’ve seen first hand how “modern” marketing doesn’t take consumer behaviour into consideration. Businesses don’t design for consumer experience. 

I mix buyer psychology and the customer journey into incredible talks that help you get more, happier and more profitable customers. 

One of the best talks I've ever seen. Kenda absolutely smashed me. So much to takeaway and implement. Can highly recommend her book too.
Russ Haworth
The Family Business Advisor



We’ll explore how brains pay attention, uncover what you can do to get the right kind of attention, and how you can direct that for marketing that cuts through the noise and creates action.


Unfortunately, many businesses simply aren’t tapping into this treasure trove of behavioural data. Join us in this session in which we’ll give you the tools to get better conversions by using a little bit of know how from criminal profiling.


How do you improve your deliverability? What’s the best way to optimize your email content? And how do you go about building an understanding of your subscribers?