Modern Marketing is Broken
Consumers are fed up.
Could Buyer Psychology be the key to survival?
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why hack the buyer brain?
From the award-winning founder of Automation Ninjas, an engaging, practical and insightful guide to surviving modern marketing. Combining buyer psychology and marketing strategy with real life case studies to help businesses generate more leads and convert them into long term happy customers.
Consumers are fed up with marketing. Businesses need marketing to survive. This divide between what consumers want and what businesses need is the biggest challenge threatening the survival of modern businesses. To fix this problem, businesses weigh themselves down with technology and tactics. For too long we’ve overlooked the key driver behind consumers: the brain.
In the last decade, advances in psychology and neuroscience have given us key insights into how the brain works. We now understand the processes from paying attention, through to how we decide what to buy. These insights have not been passed on to marketing.
Hack The Buyer Brain fixes that
Want more leads of better quality? Happier customers that spend more? Higher ROI from your marketing?
Time to Hack Brains.
Hack The Buyer Brain combines the latest revelations in behavioural science with immediately applicable marketing strategies and tactics.
In my opinion, this is the most practical and helpful book in the buyer psychology and marketing subgenre.
Kenda’s lifecycle marketing plan redefined how I thought about marketing.
A must read for those striving to be a complete marketer.
Hack The Buyer Brain is all about how modern marketing is at odds with the human brain. And how you can hack it using a mix of marketing and buyer psychology to get more leads + convert them into long term happy customers.
Kenda is an absolute whizz at knowing what makes people tick. And she’s a massively engaging speaker and writer. So I have no doubt that this book is going to be a smash hit.
Kenda Macdonald is a forensic psychology major, and the founder of Automation Ninjas – a marketing automation agency specialising in behavioural marketing automation. She is an international public speaker, an award-winning entrepreneur and businesswoman, a doting cat mom, and the author of Hack The Buyer Brain.
Having studied psychology, and worked in marketing automation, she saw firsthand how “modern” marketing doesn’t take consumer behaviour into consideration. Businesses don’t design for consumer experience. Kenda has distilled her marketing knowledge and combined it with psychology proficiency. The results for her clients have been phenomenal.
Now it is time to unleash that information to the wider business communities. That is the purpose of Hack the Buyer Brain. It is an endeavour to bring marketing and psychology closer. Close enough to be accessible for passionate businesses looking to get ahead with their strategies.